Domestic Sales of China Home Appliance Industry Increasing Steadily

The overall growth situation of China macro-economy dose not change, the growth rate drops back but is still in line with expectations. The income of urban and rural residents has increased, their consumption demand and desire for home appliances and other primary family durable goods is increasing, the growth rate of home appliances sales is still higher than the growth rate of total social retail sales. On June 2010, the retail sales of home appliances and audio-visual equipments increased 23.40% compared with the same period of last year, dropped by 2.72 percentage points.
Through extending the policy of to rural areas and stimulating the rural home appliances consumption, from Jan to Jul in 2010, it had sold 3,926.8 million units home appliances, the sale totaled to 83.82 billion Yuan, which has increased 1.8 times and 2.4 times compared with the same period of last year.


The old for new policy has accelerated the update of, up to May 31, 2010, nine pilot provinces and cities had reclaimed 1,479.8 million units old home appliances, sold 1,409.3 million units new home appliances, with 59.38 billion Yuan sales volume. Home appliance's old for new task started and carried out in the whole country by stages and in groups from June 1, 2010, and the deadline is tentatively scheduled at the end of 2011.

The projects of energy-saving products benefiting the people have obvious effect, before 2008, the market share of China's class I and II high efficiency and energy-saving air-conditioning hovered at about 5% all the time, more than 70% were class V air-conditioning that couldn't save energy. Under the impetus of the financial subsidies, the sales volume of high efficiency and energy-saving air-conditioning has sharply increased and the market share also has grew rapidly, which has reached more than 80% until May of this year.
The domestic sales of China's primary home appliances such as air-conditioning, refrigerators, washing machines and color TV all have showed different growth rate compared with the same period of last year, between Jan and Jul in 2010, the growing of  refrigerator domestic sales was the fastest, with a year-on-year increase of 32.01%; air-conditioning increased by 31.94% over previous year; while the color TV domestic sales also increased by 16.66% year on year, and it mainly because that the LCD TV domestic sales reached 1,769.5 million units, up 54.68% over last year.
Industry revenues and profits grew steadily, from Jan to May in 2010, China home appliance industry has achieved 3,493.74 billion Yuan income, up 31.29% year on year; the total profit is 14.249 billion Yuan, with an increase of 39.26% compared with the same period of last year. During that time, under the influence of the raw material prices increasing and other factors, the gross profit rate of China industry was 15.24%, which fell 0.22 percentage points compared the same period of last year. Benefit from the industry operating efficiency increasing, the expense ratio during the period fell 0.51 percentage points; sales profit rate reached 4.08%, with an increase of 0.19-percentage points year on year.
Above provided by SelectChina.com, and find more information on China Consumer Electronics Manufacturers / China Consumer Electronics Products.

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